I didn't set out to start an underwear company. I was simply trying to find comfortable cotton underwear that felt good, fit well, and didn't look boring.
Specifically, I was hunting for something that wasn't a thong, wasn't a granny panty, and wasn't made entirely from synthetic fabrics.
It turned out to be harder than I expected. The Unicorn Cotton Underwear.
The styles I found often fell into two categories. There were trendy options made from synthetic materials, or practical basics that seemed to come only in beige, white, or black. Comfortable? Sometimes. Exciting? Not really.
I kept wondering: Why does comfortable have to be boring?
I wanted underwear that felt soft, breathable, and comfortable enough for everyday life. I wanted colors and patterns that made me smile. I wanted something thoughtfully designed, not overly sexy, not overly practical, but somewhere in between.
So I decided to create the underwear I had been searching for all along: soft, breathable, thoughtfully designed essentials that bring a little joy to the everyday.
That's how Underjoy began